Hello!

I am currently a senior at the University of Missouri, where I study Strategic Communications with a minor in Psychological Sciences. My primary focus is in copywriting and large language model (LLM) prompting. I love getting to tell stories through writing and I am eager to explore opportunities in the field of strategic communications!

In my spare time, I love to read and write fiction, as well as play video games and go on walks. Additionally, I play the cello in the University of Missouri Philharmonic Orchestra. Lastly, as a member of the American Advertising Federation, I’ve connected with numerous individuals in the advertising industry, and I am always ready to put my best foot forward.

Projects

Here is a showcase of some of the projects I’ve worked on over the course of my career, with a short breakdown of what my specific role in that project entailed.

For this course, I was tasked to work with a group of three other Strategic Communication majors to create a full content marketing build for a brand of our choice. This project was a full-funnel brand and content strategy build for Chewy, developed to identify key consumer trends, articulate a clear brand opportunity, and translate insights into actionable marketing ideas across owned, earned, and paid channels. My work focused on synthesizing macro trends into meaningful consumer insights, shaping audience profiles, and developing scalable content concepts that balanced emotional storytelling with transactional utility. Through this process, I strengthened my ability to move from research to strategy to execution—learning how to condense complex insights into clear presentation-ready language, align content ideas with business objectives, and think holistically about how brand trust, convenience, personalization, and purpose work together across the customer journey.

You can view the build in its entirety by scrolling through the embedded document.

Branded Strategic Storytelling

Posted Social

During my time at Posted Social, a St. Louis-based brand marketing agency, I was responsible for managing social media engagement across multiple platforms for various client accounts while collaborating with a talented team of social media marketing professionals. One of my key accomplishments was spearheading the launch of Posted Social's weekly email newsletter, where I created both written and visual content that was published on a weekly basis. I also leveraged large language models like ChatGPT to streamline the production of internal documents, create data visualizations, edit written content, and develop comprehensive social media strategies for clients. Take a look at some of the work I produced during this role here.

Steak ‘N Shake

For this course, I was assigned to a team of six strategic communications majors, whereupon we were tasked to create our own advertising agency and then build a full ad campaign for our client, Steak ‘N Shake. As the head copywriter for our agency, 26 & Co., I was responsible for creating copy for our brand and logo usage standards, as well as a line of print ads. Additionally, I also co-wrote the script and storyboard for a 30-second TV ad.

Other responsibilities I shared included coordinating with my team’s account manager, PR specialist and art directors to ensure our campaign was finished in a timely manner.

LinkedByJo

For this assignment, I and my team of strategic communications majors were tasked with identifying a potential business client in Columbia, Missouri that did not currently have an established web presence. Our client was LinkedByJo, a permanent jewelry business owned and operated Josie Ross, who was eager to hire our team to build a website for her.

My responsibilities for this project included writing copy for the website, including staff profiles, informational pages and a press release for the website’s publication. In collaboration with my team, I also aided in designing the website’s visual content layout.

Visit the site here!